Bri Chickenfry Net Worth: How She Built Her Media Empire

Brianna LaPaglia, better known as Bri Chickenfry, has quickly risen to fame as a content creator, podcast host, and social media personality. What started as casual TikTok videos soon turned into a full-fledged career, leading her to join Barstool Sports and co-host popular podcasts like PlanBri Uncut and BFFs.

With her growing audience and multiple income streams, many fans are curious about Bri Chickenfry’s net worth and how she has built her financial success. From podcasting to brand deals and merchandise sales, her journey proves that digital media offers endless opportunities for those who know how to capitalize on them.

Who is Brianna Chickenfry?

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Brianna LaPaglia, widely known as Brianna Chickenfry, is a social media personality, podcast host, and content creator who gained popularity through her relatable and humorous TikTok videos. Born on June 17, 1999, in Boston, Massachusetts, she attended Rockland High School before enrolling at Baldwin Wallace University in Ohio, where she studied Public Health. However, her growing success on TikTok led her to drop out of college and pursue a full-time career in digital media.

Brianna’s unfiltered personality and comedic storytelling quickly resonated with audiences, helping her amass a large social media following. Her content primarily revolves around lifestyle topics, partying, relationships, and everyday struggles, which has made her one of the most relatable influencers of her generation.

Her viral success landed her a job at Barstool Sports, where she launched the podcast PlanBri Uncut and later became a co-host on BFFs Podcast with Dave Portnoy and Josh Richards. Through her work in podcasting and social media, she has established herself as a rising media personality with a growing influence in the entertainment industry.

Estimated Net Worth

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Brianna LaPaglia, widely known as Brianna Chickenfry, has built a successful career as a social media influencer, podcast host, and digital entrepreneur, accumulating an estimated net worth of $1 million to $3 million as of 2025. Her rise to fame through TikTok, major podcasting roles, brand partnerships, and merchandise sales has positioned her as one of the most influential personalities under the Barstool Sports umbrella. Given her rapid career growth and expanding income streams, her net worth is expected to continue increasing in the coming years.

1. Podcasting: A Major Revenue Driver

One of Brianna’s primary sources of income comes from podcasting, where she has leveraged her personality and social media presence to build a loyal and engaged audience.

PlanBri Uncut – Launched under Barstool Sports, this solo podcast allows Brianna to share candid and unfiltered stories about her life, relationships, and experiences navigating adulthood. The podcast attracts significant sponsorships and advertisements, generating substantial revenue.
BFFs Podcast – Co-hosting alongside Dave Portnoy and Josh Richards, Brianna contributes to discussions on pop culture, influencer drama, and internet trends. This show reaches millions of listeners weekly, securing high-value advertising deals and brand partnerships.

Podcast hosts can earn $18 to $50 per 1,000 downloads, and with both of Brianna’s podcasts ranking among the most popular on Barstool Sports, it is likely that her podcasting earnings alone bring in six figures annually.

2. Social Media Earnings

Brianna Chickenfry initially gained popularity on TikTok, where she built a large following through her comedic and relatable content. Over time, her audience expanded across Instagram, YouTube, and Twitter, further increasing her social media income potential.

TikTok & Instagram Brand Deals – With millions of followers, Brianna is a highly sought-after influencer for sponsored content. She collaborates with brands in industries such as fashion, beauty, lifestyle, and alcohol, promoting their products through paid partnerships and affiliate marketing.
Ad Revenue from Social Media Platforms – While brand deals are a primary revenue stream, Brianna also earns from TikTok’s Creator Fund, Instagram Reels Play bonuses, and YouTube monetization.

Influencers with her level of engagement typically earn between $5,000 and $20,000 per sponsored post, and given her consistent brand partnerships, her social media revenue is likely in the mid-six-figure range annually.

3. Merchandise and Brand Collaborations

Another significant portion of Brianna’s net worth comes from merchandise sales and exclusive brand deals.

Barstool Sports Merch – Brianna has released custom merchandise in partnership with Barstool Sports, including apparel, accessories, and lifestyle items. Given her dedicated fanbase, her merchandise collections frequently sell out, generating thousands in revenue per drop.
Other Brand Collaborations – Beyond Barstool, Brianna has partnered with alcohol brands, fashion retailers, and lifestyle companies, developing limited-edition products and promotional campaigns. These exclusive collaborations often include royalty-based earnings, where she earns a percentage of each sale.

Financial Milestones and Salary Growth

Barstool Sports Contract and Salary Increases

Initially, Brianna’s contract with Barstool Sports was reported to be $75,000 per year when she first joined the company. However, as her podcasts grew in popularity, her role expanded, and her influence increased, it is highly likely that her salary has been renegotiated and significantly increased.

A recent salary disclosure by Dave Portnoy revealed that former Barstool employee Grace O’Malley earned $175,000 per year, plus additional social media earnings, totaling $250,000 annually. Given Brianna’s higher profile and stronger brand presence, her earnings are estimated to be significantly higher, likely ranging between $250,000 and $500,000 annually from Barstool alone.

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