Calm Strips Net Worth: How a Simple Idea Became a Multi-Million Dollar Business
If you’ve ever found yourself curious about Calm Strips net worth, you’re not alone. What started as a small, sensory-friendly product to help ease anxiety has grown into a highly successful business featured on national TV and loved by thousands. But how much is Calm Strips really worth today—and how did this simple product become such a huge hit? Let’s explore the journey behind this booming brand.
What Are Calm Strips?
Calm Strips are texture-based adhesive strips designed to help with sensory stimulation, focus, and stress relief. You stick them on surfaces like phones, notebooks, desks, or laptops, and rub or scratch them when you need to ground yourself. It’s a tactile tool—perfect for people dealing with anxiety, ADHD, or anyone looking for a subtle, portable way to manage stress.
The strips are made of durable, reusable materials with different textures, such as soft sand or river rocks. Unlike bulky fidget spinners or stress balls, Calm Strips are discreet and can go anywhere. That’s one reason why they quickly gained a cult following among students, office workers, and anyone looking for easy, on-the-go stress relief.
Calm Strips Net Worth in 2025
As of 2025, Calm Strips net worth is estimated at $5 million to $8 million. That number includes product sales, brand partnerships, and licensing deals. Given their rapid growth since launching in 2020, this is an impressive valuation for a product that started as a simple, personal idea.
Much of this value comes from the brand’s ability to carve out a unique niche in the crowded market for sensory tools. While there are countless fidget toys out there, Calm Strips appeal to people who want something low-profile, aesthetically pleasing, and affordable.
Their rising net worth also reflects their growing retail presence and the massive exposure they received from being featured on Shark Tank, which introduced them to millions of new potential customers.
How Calm Strips Got Started
Calm Strips was founded by entrepreneur Michael Mann, a marketing professional from Virginia Beach. Struggling with anxiety himself, Mann wanted a grounding tool that wasn’t loud, distracting, or awkward to use in public. After experimenting with different materials and designs, he created the first prototypes of Calm Strips.
He launched the company in early 2020—right when the COVID-19 pandemic was beginning and anxiety levels around the world were spiking. That timing turned out to be fortuitous. In a world stuck at home and dealing with mounting stress, people were eager for tools to help manage mental health.
Initial sales came through the company’s website and small online marketplaces. But word-of-mouth spread fast, and soon Calm Strips began appearing on Amazon and in major online gift guides.
The Shark Tank Boost
One of the biggest moments in the company’s history was appearing on Shark Tank in 2022. Calm Strips pitched their business to the panel of celebrity investors, looking for a deal to help them scale.
While the sharks were impressed with the product and sales numbers, the company ultimately didn’t accept a deal on the show. But that didn’t matter—the TV exposure brought a huge surge of traffic to their website. Sales spiked, and Calm Strips became a household name in the world of sensory tools.
Since then, Calm Strips has ridden a wave of momentum, expanding their product line and reaching new customers around the world.
Revenue Streams and Growth
The company’s net worth is driven by several key revenue streams:
1. Direct-to-Consumer Sales
Calm Strips started as a direct-to-consumer (DTC) brand, selling through its own website. This remains a core part of their business model, giving them higher margins compared to wholesale or retail partnerships.
Their e-commerce site often runs promotions and bundle deals, with average order values ranging from $15 to $50 depending on how many packs customers purchase.
2. Amazon Sales
Listing products on Amazon opened Calm Strips up to an enormous audience. They are consistently ranked among the top-selling sensory and stress-relief products in their category.
Amazon sales are estimated to contribute 30–40% of their total annual revenue, with many repeat customers buying replacement packs or gifting them to friends and family.
3. Retail Partnerships
Following their Shark Tank success, Calm Strips began appearing in retail stores such as gift shops, bookstores, and school supply outlets. Their approachable price point (usually $12 to $20 per pack) makes them a great impulse buy at checkout counters.
Retail sales further diversify their revenue and help build brand recognition in local markets.
4. Wholesale and Licensing Deals
Calm Strips also works with schools, therapy offices, and occupational therapists to sell packs in bulk. Licensing deals with mental health organizations and collaborations with nonprofits bring in additional revenue while supporting good causes.
Bulk orders from school districts and therapy centers can range from hundreds to thousands of dollars per contract, depending on volume.
Social Media and Marketing Impact
Part of Calm Strips’ rise in value comes from brilliant marketing. Their Instagram, TikTok, and Facebook pages feature calming videos, testimonials, and user-generated content. Many fans show how they use Calm Strips on phones, journals, and even steering wheels.
This organic social media buzz has been key to building a loyal following. Influencers in the ADHD, autism, and mental health communities often review the product and help spread the word—bringing in new customers without the need for aggressive advertising.
The brand’s friendly, positive voice also resonates well with today’s more wellness-focused consumer market.
Future Outlook
Looking ahead, Calm Strips’ future looks bright. The demand for sensory-friendly and mental health support products continues to grow worldwide. With a strong brand, a loyal customer base, and multiple revenue channels, the company is poised to keep expanding.
Potential next steps that could grow the company’s net worth even further include:
- Expanding internationally through new distribution partnerships
- Launching new product textures and styles
- Collaborating with mental health influencers or nonprofits
- Growing corporate and school partnerships
As more people look for ways to manage stress and anxiety, especially in post-pandemic life, Calm Strips is well-positioned to continue thriving.
Featured image source: Pinterest
