Maksud Trax Net Worth: How the Jeweler Built a Multi-Million Dollar Brand
When you hear the name Maksud Trax, you probably think of flashy jewelry, celebrity clients, and viral videos. But when you search for Maksud Trax net worth, you’re digging into the real story of how one man turned a small eBay hustle into a powerful brand in the heart of New York City’s Diamond District. Maksud Agadjani, better known as Maksud Trax or simply “Trax,” isn’t just a jeweler—he’s a digital-savvy entrepreneur who knows how to blend business, branding, and bold personality into a lasting financial empire.
Who Is Maksud Trax?
Maksud Trax was born Maksud Agadjani in Baku, Azerbaijan, and moved to the United States with his family at a young age. He grew up in New York City, where the fast-paced environment shaped his ambition and work ethic. Fascinated by design and luxury, he began photographing and selling jewelry on eBay as a teenager, starting his entrepreneurial journey with just $1,500.
In 2005, he officially launched his jewelry brand TraxNYC. Located in Manhattan’s Diamond District, the brand quickly attracted attention with its unique fusion of street style, luxury, and custom craftsmanship. Maksud stood out not just for his products but for his personality—authentic, outspoken, and fearless when it came to promoting his business.
TraxNYC is now one of the most recognized names in custom jewelry, with a client base that includes athletes, celebrities, musicians, and influencers. But Maksud’s success isn’t just about the diamonds—it’s about how he’s built a lifestyle brand powered by social media, authenticity, and relentless hustle.
Maksud Trax Net Worth
As of 2024, Maksud Trax’s net worth is estimated to be between $20 million and $30 million. This number reflects not only the success of his jewelry company TraxNYC, but also his smart investments, digital earnings, and business expansion.
Unlike many jewelers who stay behind the scenes, Maksud put himself in front of the camera and built a personal brand as big as his business. That strategy has paid off, both in exposure and earnings. His visibility on platforms like YouTube, TikTok, and Instagram drives traffic to his store, boosts customer loyalty, and opens up monetization opportunities far beyond jewelry sales.
Income Sources Contributing to Maksud Trax’s Wealth
Jewelry Sales (TraxNYC)
TraxNYC is Maksud’s primary business and the foundation of his fortune. With thousands of high-end products, a strong e-commerce platform, and a constant stream of custom orders, his business generates millions in annual revenue. Custom pieces often cost thousands of dollars, and bulk orders from celebrities and collectors bring in even more.
Maksud has built TraxNYC to appeal to a global audience, offering both affordable and ultra-luxury items. His ability to scale the business and keep it relevant in a trend-driven market has been key to its long-term profitability.
Social Media and Content Revenue
Maksud Trax is a master of social media. He uses platforms like YouTube, TikTok, and Instagram not just to advertise but to entertain and educate. His content often includes product breakdowns, behind-the-scenes moments, business advice, and viral skits.
With millions of combined followers, his videos generate significant ad revenue and brand partnerships. He’s turned his content into a second business—one that not only brings in money but fuels brand loyalty for TraxNYC.
Sponsored Deals and Brand Collaborations
As Maksud’s public profile has grown, so have his brand opportunities. Companies across fashion, tech, and lifestyle are eager to work with him thanks to his unique voice and broad appeal. These sponsorships contribute to his income and help diversify his business presence beyond jewelry.
Real Estate and Investment Ventures
While he keeps most of his personal financial details private, Maksud has hinted at investments in real estate and other entrepreneurial projects. Like many savvy business owners, he understands the importance of diversifying income and building long-term wealth outside of his primary brand.
Given his success and business mindset, it’s likely he holds valuable assets that contribute to his net worth behind the scenes.
Merch and E-Commerce Expansion
Maksud has also explored lifestyle products beyond jewelry, including branded clothing and accessories. These ventures not only serve as additional revenue streams but help solidify his brand identity in pop culture.
He’s built a customer base that doesn’t just want to buy jewelry—they want to be part of the Trax brand. And that brand loyalty turns into repeat business, word-of-mouth marketing, and long-term profitability.
Featured image source: brandonsrestaurant.com
