Obasi Jackson Net Worth: How Pop Smoke’s Brother Built His Own Legacy
When your sibling is a global rap sensation like Pop Smoke, stepping into your own spotlight comes with both opportunity and weight. That’s the path Obasi Jackson has chosen—navigating his way through music, film, and public life while carrying the memory of his late brother. But beyond the emotional narrative, there’s a financial story as well. So, what is Obasi Jackson net worth in 2025, and how did he build it? From independent projects to artistic resilience, Obasi’s journey is proof that creating your own name in the shadow of fame is both possible and powerful.
Who Is Obasi Jackson?
Obasi Jackson is a multi-talented artist known as the older brother of the late rapper Pop Smoke, whose real name was Bashar Barakah Jackson. While Pop Smoke rose to worldwide fame with hits like “Dior” and “Welcome to the Party,” Obasi was always creating behind the scenes. Born and raised in Brooklyn, New York, Obasi has long had an artistic spirit—dabbling in music, acting, and film before the world even knew his younger brother’s name.
After Pop Smoke’s tragic death in 2020, Obasi stepped into the public eye in a more visible way. Not only did he become a voice for justice and remembrance surrounding his brother’s death, but he also began to channel his emotions into his own art. Rather than capitalizing on Pop Smoke’s fame, Obasi took a different route—building his career gradually through independent releases, short films, and appearances that reflect authenticity and personal growth.
Obasi has also spoken openly about grief, healing, and the challenges of navigating sudden fame due to a loved one’s loss. That transparency has earned him both respect and a growing following across creative communities.
Obasi Jackson Net Worth in 2025
As of 2025, Obasi Jackson’s net worth is estimated to be around $500,000 to $1 million. While this figure is modest compared to major music celebrities, it’s impressive for an independent artist still early in his career—and it’s steadily growing.
Obasi has taken the independent route, choosing to build his catalog through self-released music, acting work, and smaller-scale media projects rather than signing major label deals right away. This choice limits massive upfront payouts but allows for greater ownership of his creative rights and future revenue.
His net worth has likely been influenced by a combination of streaming royalties, performance payments, small brand partnerships, and contributions to film and visual art. His appearances in documentaries about Pop Smoke’s life and legacy have also added to his public visibility, which over time contributes to brand value and income opportunities.
Main Sources of Income
Obasi Jackson’s earnings come from a blend of creative and public platforms. While he may not yet be a household name, his income streams are varied and expanding.
Music and Streaming Revenue
Obasi has released music independently, which is available on platforms like Spotify, Apple Music, and YouTube. Songs like “Selfish,” “Forgive Me,” and “Let It Go” showcase his blend of rap, R&B, and emotional storytelling. His music often reflects deeply personal themes—grief, identity, resilience—which resonates with an audience seeking raw authenticity.
As an independent artist, he earns through per-stream revenue, digital downloads, and licensing opportunities. Though streaming payouts are modest on a per-play basis, building a solid catalog allows for long-term passive income as his audience grows.
He’s also performed at local shows, virtual events, and memorial concerts, which contribute to his income. These events may not offer superstar-level pay, but they build credibility and grassroots support—essential for artists forging their own lane.
Acting and Film Work
Obasi has also ventured into the world of acting and filmmaking. He’s appeared in short films and experimental visual projects, often reflecting themes of trauma, healing, and cultural identity. This creative direction helps diversify his income while strengthening his presence in media beyond just music.
His involvement in film doesn’t just stop at acting. Obasi has shown interest in storytelling from a directorial or writing perspective as well, which opens up new opportunities for future creative and commercial work. Independent films may not generate large paychecks upfront, but they often lead to grants, festival recognition, and long-term content licensing opportunities.
Public Appearances and Brand Collaborations
Obasi has participated in panel discussions, podcast interviews, and community events focused on youth advocacy, healing after loss, and black excellence. These engagements often come with speaking fees or sponsorships, especially when tied to nonprofit or educational initiatives.
Though he isn’t currently a mainstream commercial spokesperson, Obasi has collaborated with small fashion and lifestyle brands that align with his aesthetic. As his platform grows, so too will the value of these brand partnerships.
He’s also active on social media, particularly Instagram and YouTube, where he engages with fans and promotes his projects. While he hasn’t monetized these platforms at a massive scale, they serve as important tools for building his future business reach.
Influence of Pop Smoke’s Legacy
There’s no question that Pop Smoke’s legacy has influenced Obasi Jackson’s path—emotionally, personally, and publicly. The tragedy of Pop’s death created a spotlight Obasi never asked for, but he’s chosen to navigate it with intention.
Rather than exploiting his brother’s fame, Obasi has honored Pop’s memory through tribute songs, social media tributes, and participation in related events and documentaries. He’s shown consistent respect for Pop’s fans while making it clear that he has his own story to tell.
The shared surname and family legacy bring both opportunity and challenge. On one hand, it opens doors that might otherwise be closed. On the other, it brings scrutiny and comparisons. Obasi has responded by staying grounded, pursuing his art with integrity, and using his voice to speak on grief, justice, and mental health—topics that resonate deeply with today’s audiences.
Future Projects and Career Outlook
Looking ahead, Obasi Jackson’s career has significant potential. He’s hinted at new music releases, collaborations with other independent artists, and expanded involvement in visual storytelling. His style—a blend of vulnerability, urban grit, and creative experimentation—positions him well in a cultural landscape that values authenticity over flash.
With continued growth in streaming, live performances, and brand partnerships, his net worth could realistically double or triple in the next few years. More importantly, Obasi seems focused not just on wealth, but on impact—both in honoring his brother and in making space for his own artistic voice.
There’s also room for expansion into mental health advocacy, nonprofit work, or educational programming centered around youth empowerment. Each of these could bring both financial and cultural value to his brand.
Featured image source: spotify
