What Is Rapper Rubi Rose’s Net Worth: How She Built Her Brand
If you’ve scrolled through Instagram, tuned into hip-hop playlists, or followed viral moments on social media, then you’ve likely come across her name. But what is rapper Rubi Rose’s net worth, and how did she turn music, modeling, and entrepreneurial energy into a fast-rising financial success? Her journey from video vixen to streaming artist to digital brand proves that with the right moves—and the right mindset—modern fame can be a lucrative business.
Who Is Rubi Rose?
Rubi Rose was born on October 2, 1997, in Lexington, Kentucky, but her cultural presence is anything but small-town. She’s of Eritrean, Japanese, and African-American descent, which contributes to her distinct appearance and global appeal. Raised in Atlanta, Georgia, she stepped into the entertainment world first as a model, gaining attention with her striking looks, confident presence, and bold fashion choices.
Her first taste of major visibility came in 2016, when she appeared in the music video for Migos’ breakout hit “Bad and Boujee.” From there, she became a familiar face in hip-hop visuals, working as a video vixen and quickly amassing a fanbase who followed her not just for her looks, but for her outspoken personality.
But Rubi Rose had her eyes set on more than just being in the background. In 2019, she released her debut single “Big Mouth,” a raunchy, high-energy track that immediately put her on the radar as an artist in her own right. Her lyrics were bold, her delivery unapologetic, and her aesthetic refreshingly self-assured. She wasn’t just another Instagram influencer dabbling in music—she had something to say.
Since then, Rubi has dropped multiple singles, a well-received debut mixtape (For the Streets, 2020), and collaborated with artists like Future, Cardi B, and NLE Choppa. She’s continued to evolve not just as a rapper, but as a cultural figure whose career spans entertainment, fashion, and social media influence.
A Clear Breakdown of Rubi Rose’s Net Worth
As of 2025, rapper Rubi Rose’s net worth is estimated to be between $1.5 million and $3 million. That number reflects multiple income streams, including music royalties, touring, brand deals, social media monetization, and content subscriptions. While she’s still early in her music career, her diversified approach to business and online presence has allowed her to accumulate wealth more rapidly than many of her peers.
Let’s break down the major sources that make up her net worth today.
Music Earnings
Rubi Rose’s music catalog may still be relatively small compared to long-established artists, but her impact and earnings are already notable. Her singles like “Big Mouth,” “He in His Feelings,” “Wifey,” and “I Like” have generated millions of streams across Spotify, Apple Music, and YouTube. Streaming royalties for artists with consistent engagement typically translate into thousands of dollars per month, and in some cases, six-figure annual payouts.
YouTube plays a significant role in Rubi’s visibility. Her music videos regularly rack up millions of views, generating ad revenue and boosting her music brand. As an independent-minded artist who’s signed with Hitco Entertainment (the label co-founded by L.A. Reid), she may benefit from more favorable terms than traditional major-label contracts.
In addition to recorded music, Rubi Rose earns from live performances, including club appearances, festival sets, and brand-hosted events. While her tour schedule isn’t as extensive as veteran artists, she reportedly commands $10,000 to $30,000 per appearance, especially for nightlife events and influencer-centric shows. These gigs are often less about the venue and more about drawing a crowd—and Rubi knows how to do just that.
With her brand continuing to grow and her music becoming more polished with each release, her live performance fees are only expected to increase. If she expands into headlining tours or supports bigger acts on national runs, that revenue stream could scale significantly.
Social Media and Brand Deals
Rubi Rose is, without question, a digital native who understands the business of visibility. She has more than 4 million followers on Instagram and maintains a strong presence on Twitter, TikTok, and other platforms. These platforms aren’t just for fan engagement—they’re a business tool.
With her level of following, Rubi is considered a macro-influencer, meaning she can command between $10,000 to $30,000 per sponsored Instagram post, depending on the brand, campaign, and deliverables. She has collaborated with fashion, beauty, and lifestyle brands, often tying in her bold style with products aimed at Gen Z and millennial consumers.
Her content ranges from fashion-forward streetwear to high-glam photoshoots, making her appealing to a wide range of advertisers—from streetwear labels to luxury beauty brands. While not all partnerships are disclosed, Rubi’s brand alignment with confidence, femininity, and edge makes her a strong match for companies seeking to connect with young, trend-conscious buyers.
On TikTok, Rubi’s content includes music snippets, outfit reveals, and viral challenges, all of which help promote her music while subtly building monetizable engagement. While TikTok’s creator fund is modest, it serves as another stream of passive income and a platform for visibility.
OnlyFans and Entrepreneurial Ventures
Perhaps one of the most talked-about aspects of Rubi Rose’s business model is her OnlyFans account. She joined the platform in 2020 and quickly made headlines by earning over $100,000 in a single day. While she doesn’t post explicit content, Rubi uses the platform to share exclusive photos, behind-the-scenes videos, and personalized messages—essentially giving fans a VIP experience they’re willing to pay for.
Subscription fees on OnlyFans range from $10 to $25 per month, and with thousands of subscribers, Rubi likely earns between $200,000 and $500,000 per year from this platform alone. It’s a significant part of her net worth, and one that she’s been transparent about, using it not just for income but as a space to control her image and narrative on her own terms.
In addition to content, Rubi has hinted at launching merchandise and potential product lines, particularly in beauty, fashion, or wellness. As someone with a highly engaged fanbase and distinct personal style, a branded beauty collection or fashion collaboration could generate six- or seven-figure revenue streams, depending on the execution and scale.
She’s also known for taking a hands-on approach to her image and business deals, making it likely that she retains significant creative control and revenue share in these ventures.
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