What Is Cleetus McFarland Net Worth and Income Breakdown？
If you’ve ever gone down a YouTube rabbit hole of turbocharged engines, wild car builds, or burnout competitions, chances are you’ve come across Cleetus McFarland. He’s not just a gearhead—he’s built a racing empire that feels more like a high-octane adventure than a business.
With all the merch drops, packed events, and viral videos, it’s only natural to wonder what kind of money fuels it all. That’s why so many fans are curious about what is cleetus mcfarland net worth, especially as his brand continues to grow beyond YouTube and into full-blown motorsports entertainment.
Who is Cleetus McFarland?
Cleetus McFarland is the high-energy alter ego of Garrett Mitchell, a car enthusiast turned social media icon. Born in Omaha, Nebraska, and raised in Florida, Garrett originally pursued a degree in law at the University of Tampa. However, his passion for cars and content creation took over when he started interning at 1320Video, a street car racing channel. It didn’t take long before his humorous “Cleetus” persona—complete with an American flag, mustache, and southern accent—stole the show.
What started as a joke soon became a full-blown brand. Garrett leaned into the character, rebranded his YouTube channel, and launched Cleetus McFarland as a full-time venture. With a mix of mechanical knowledge, showmanship, and a deep understanding of internet culture, he’s created a platform that appeals to car lovers and casual fans alike.
Over the years, Cleetus has transformed from a content creator to a business owner, event host, and race team manager. His success is a perfect example of how personality, niche passion, and digital media can turn a regular guy into a self-made mogul.
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Cleetus McFarland Net Worth (2025)
As of 2025, Cleetus McFarland’s estimated net worth is between $4 million and $6 million. The figure varies slightly depending on the source, but what’s clear is that Garrett Mitchell has built a powerful personal brand with multiple revenue streams that go far beyond YouTube ads.
This net worth is the result of years of strategic growth, investments in automotive real estate, brand collaborations, and a tight-knit community that supports every project he touches. Unlike many internet personalities who rely solely on one platform, Cleetus has diversified, creating a more sustainable income model that continues to thrive even when social media algorithms change.
Sources of Income
Cleetus McFarland’s income comes from a mix of digital monetization, real-world business ventures, and fan-supported revenue. Here’s a breakdown of his main income streams:
1. YouTube Revenue
Cleetus McFarland’s YouTube channel is the heart of his empire. With over 3 million subscribers and hundreds of millions of views, his content includes car builds, race day vlogs, engine experiments, and event coverage. YouTube pays creators through AdSense based on video views, watch time, and ad engagement.
Estimates suggest he earns between $20,000 to $50,000 per month from YouTube ads alone, depending on the time of year and video performance. This doesn’t include direct sponsorships or product integrations, which add another layer of income to each video.
2. Merchandise Sales
Cleetus has built a highly recognizable merchandise brand, featuring patriotic designs, catchy slogans like “Hell Yeah Brother,” and racing-inspired gear. He sells hats, shirts, flags, stickers, and more through his website.
Drops are often tied to new builds, special events, or inside jokes from videos, keeping fans engaged and eager to buy. Some launches sell out within minutes, and merchandise reportedly generates six-figure revenue each year.
3. Event Ticket Sales
Owning the Freedom Factory—a private racetrack in Florida—has allowed Cleetus to host and monetize his own events. Races like the “Cleetus and Cars” series and the “Freedom 500” attract fans nationwide.
Ticket sales, VIP packages, food vendors, and on-site merch sales all contribute to his income. These live events don’t just build hype—they bring in tangible profits and build deeper community connections.
4. Sponsorships and Brand Collaborations
Automotive brands want in on Cleetus’ audience. From performance parts to tools, many companies partner with him for reviews, demos, and product placements.
These partnerships typically include cash payments, free gear, and sometimes shared revenue deals. Cleetus also partners with long-term sponsors who appear across multiple platforms—ensuring consistent income without relying entirely on YouTube.
5. Car Builds and Resales
Cleetus isn’t just making content—he’s working on real vehicles that often appreciate in value. His custom builds, like “Leroy” the stripped-down Corvette, or “Mullet” the twin-turbo El Camino, often become part of the brand themselves.
While he usually keeps his signature cars, others are built for resale, auction, or giveaway campaigns. These projects often break even or turn a profit, especially when bundled with merch or promotional campaigns.
Business Ventures and Projects
One of the smartest moves Garrett made was purchasing Desoto Speedway, which he later rebranded as the Freedom Factory. Instead of renting venues or relying on third-party organizers, he took ownership of the entire experience. This not only saves money in the long run but turns event hosting into a profit-generating operation.
He invested heavily into reviving and upgrading the track. From repaving surfaces to installing bleachers and safety barriers, Freedom Factory has become a staple location for grassroots racing in Florida.
He also collaborates with neighboring racetrack Bradenton Motorsports Park, allowing for crossover events, larger crowds, and multi-track experiences. By owning part of the motorsports real estate in the region, Cleetus has positioned himself not just as an entertainer—but as a leader in the local racing community.
Beyond the track, Cleetus has dabbled in vehicle giveaways, which combine his car builds and merch business. Fans who purchase gear are entered into contests to win fully built performance cars, generating massive engagement and a spike in sales.
He’s also hinted at launching performance parts and accessories under his own label, which could further boost his future earnings and give fans even more ways to support the brand.
Cleetus McFarland’s Social Media Impact
Cleetus McFarland is not just a YouTuber—he’s a digital force across multiple platforms. His YouTube channel remains the core, with consistent uploads and a loyal subscriber base of over 3 million people. Some videos rack up over a million views within days, and his comment sections are filled with supportive, repeat viewers who feel like part of the journey.
On Instagram, Cleetus shares behind-the-scenes moments, car updates, and announcements to over 1 million followers, giving fans a more personal glimpse into his day-to-day life. His posts regularly pull thousands of likes and comments, and he uses Instagram to promote events and merchandise drops in real time.
He’s also active on Facebook, where his event pages and fan interactions are especially strong. The platform is ideal for reaching local fans who want to attend races or meet him in person. It’s also a key platform for sharing viral video clips and behind-the-scenes photos from events.
TikTok is another space where Cleetus occasionally goes viral with short clips of burnout contests, drag races, or comedic bits. Even if it’s not his primary platform, it helps him reach a younger demographic and boosts overall visibility.
This cross-platform strategy ensures that Cleetus stays top-of-mind with fans, while also giving him multiple channels to monetize his content, build partnerships, and promote projects.
Lifestyle and Spending
Despite his rising wealth, Cleetus McFarland doesn’t flaunt a flashy lifestyle in the traditional sense. Instead of exotic vacations or designer clothes, he invests most of his money back into his brand, cars, and racing events.
One of his largest personal and business expenses has been the Freedom Factory—a multi-million dollar project that required serious renovations and upkeep. But it’s also his biggest asset, generating revenue while giving him creative control.
Cleetus owns a collection of high-performance cars, many of which are stars of his YouTube channel. Vehicles like “Leroy,” “Mullet,” “Ruby,” and “Neighbor” aren’t just for fun—they’re business tools that generate content, ticket sales, and merch revenue. Still, it’s clear that Cleetus genuinely enjoys working on and racing these cars, blending work with play.
He’s also spent heavily on tools, equipment, trailers, race gear, and tech for filming and editing. Instead of outsourcing, much of his production and mechanical work is done in-house, which means upfront investment but long-term savings and control.
While he keeps his personal life relatively private, it’s known that Garrett enjoys a grounded lifestyle, spending time with his wife Kayla and their dogs. He occasionally shares glimpses of his home life, but the focus is always on cars, community, and performance.
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